withitgirl™  was founded in 1996 by Marialidia Marcotulli and joined by Cory Peipon in 1998. They both envisioned forming a community of like-minded girls who enjoyed surfing/skating and who participated in music, art, tech and eco-conscious endeavors.

Existing originally as a community platform, the online version-withitgirl.com launched on November 19, 1999. It included over 1000s pages of unique and exciting content created by and for withitgirls all around the world.  With streaming radio, chat boards, and a commerce store along with the zine/magazine (BORED)  the demand for the withitgirl feeling grew. The apparel line (LIKE) offered a smart slow fashion interchangeable girl aesthetic, and the withitgirl world expanded in breadth as well as in-depth. 

In 2020, during the Pandemic, a new generation of California withitgirls reactivated the movement, combining old content with new, and celebrating girls, women and people across the globe. The movement is continuously being re-imagined.

Published on March 11th, 2024.