Proper Gnar stands proud as the first black female-owned skate company in the business. Since the brand’s inception in 2012, Latosha Stone’s brand has disrupted the skateboarding landscape – from a sport primarily viewed as young and male-oriented. Latosha aims to banish the stereotypes and orchestrate the beginning of a new dawning. Her brand empowers, uplifts, and showcases women, especially women of color, to jump onboard and skate.
Published on June 28th, 2020. Last updated April 10th, 2022.